How Kenyan celebrities are turning faces into fortunes

Business Daily reports that Kenyan celebrities are monetizing their facial likenesses through licensing deals with cosmetics, fashion, and tech brands, turning their image into a revenue stream. The article notes that some stars have signed contracts that allow companies to use their faces on product packaging and digital ads, with royalties paid per sale. No major opposition or government‑aligned outlets have weighed in on the practice yet, leaving questions about regulatory oversight and consumer protection. Analysts suggest that the trend could raise concerns about privacy and the commodification of personal identity, but concrete policy responses remain unclear.